people come-in and ask “what do you do here?" (because they haven't ever seen a denim shop like this.)....  I say: “we are a design studio and a cut & sew shop where your ideas become reality".  rufcut for men & women jeans made here on  santa monica blvd  (route66)  with premium denim from japan & usa one at a time. " Back in 1996,  I

 traded in my tailored trousers for a pair of good old american 501's.   then the denim worshipping began....

 

rufcut repairs & makes bespoke jeans, jackets and shirts and boasts an impressive collection of vintage and used Levi's (circa 1950's to the 1970's). The little jean shack, origanaly located on Pico Blvd was built by the railroad as a conductor shack that transported you back to the golden days of polished vinyl and quality denim.

ah, the good old days....